Client project

Dream Sweets — digital communication

Content and digital communication work whose results were also assessed with Instagram Insights. The figures are historical and refer to different reporting periods.

For review before publication

These figures come from supplied historical reports, refer to different reporting periods, and are not added together here. They illustrate one project and are not guaranteed results. Outcomes depend on project circumstances.

Challenge

A confectionery brand needed more than regular posting: communication that could also be examined through views, audience change, and started conversations.

Objectives

  • Build a coordinated content presence
  • Measure content work beyond visual judgement
  • Develop recognition and a connection with the audience

Approach

The work focused on content, digital communication, and observation of page metrics. This page does not combine figures from different reporting windows into one campaign.

Deliverables

  • Content and communication direction
  • Social media work
  • Metric review from supplied reports

Supplied metrics

5.63 million

Views

stated as last 30 days in the supplied Insights material

+1,896

Net follower change

stated as last 30 days in the supplied Insights material

3,930

Initiated conversations

the reporting window may differ across supplied reports

SORTS

Let us discuss the next step for the business.

We can begin with a specific problem, the objectives, and a working format that is actually needed.