The Armenian market
One of us is specialised in the Armenian market and works with it as its own world: its language, how trust is earned, and how decisions are made.
01 / About
This is not a regular marketing company. It is understanding.
We are two friends. For a long time we worked as individuals — more than five years in marketing. We saw a gap that needed our touch, and we decided we had to be in the market. That is why SORTS exists: to speak about the things people often never thought about.
Why we are here
Many agencies start with a package, a platform, or a posting quota. We start with understanding. The business, the audience, the market, what has already been tried, and what has not been said. Without that, marketing is only noise.
The European market
The other is specialised in the European market and works with that market on its own terms. Each project stays in its own environment: different rules, different expectations, different measurement.
What Different by Design means
Difference is not decoration. It means understanding the nature of the business first, then building a direction so the brand does not sound like everyone else in the market. Design, content, and channels follow that decision.
Why we start with the business
A posting quota or a single service does not explain why an audience should pay attention. We first understand objectives, audience, market, and competition, then form a direction and turn it into practical steps.
Strategy, creative work, and digital tools
Strategy sets direction. Creative work makes it intelligible and memorable. Digital tools — platforms, advertising, measurement — implement and test that direction. SORTS works so these three do not split into disconnected tasks.
An individualised approach
Solutions for each project are formed from specific goals and needs. Scope may be one discipline or a fuller partnership.
A clear path from research to development.
- 01
Research
We understand the business, audience, market, competitors, and opportunities. Before a meeting we prepare a basis for discussion.
- 02
Direction
We establish priorities, positioning, and the marketing strategy.
- 03
Creation and implementation
We develop agreed content, campaigns, and deliverables.
- 04
Evaluation and development
We assess performance and refine the approach.
Collaboration and communication
- Clear communication and keeping agreements
- Initiative and proposing ideas
- Protecting brand identity and consistent communication
- Flexibility according to the project’s course and priorities
Client project
Dream Sweets — digital communication
Content and digital communication work whose results were also assessed with Instagram Insights. The figures are historical and refer to different reporting periods.
For review before publication
These figures come from supplied historical reports, refer to different reporting periods, and are not added together here. They illustrate one project and are not guaranteed results. Outcomes depend on project circumstances.
5.63 million
Views
stated as last 30 days in the supplied Insights material
+1,896
Net follower change
stated as last 30 days in the supplied Insights material
3,930
Initiated conversations
the reporting window may differ across supplied reports
How to begin
We can work with a project in the Armenian market or in the European market, according to where the business sits. We discuss the specific problem, understand the objectives, and propose a suitable format. Before a meeting we study the market and prepare a basis for discussion.
SORTS
Let us discuss the next step for the business.
We can begin with a specific problem, the objectives, and a working format that is actually needed.