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Branding and brand strategy
Positioning, communication direction, and identity coordination so the brand does not sound like the rest of the category.
The problem
Many brands have a mark but no clear answer to who they are, who they serve, and how they differ. Content and advertising then stay generic.
What the work involves
Work begins with discovery of the business, market, audience, and competitors. Positioning, messaging, tone, and visual-identity coordination follow.
Deliverables
- Brand discovery
- Market and competitor research
- Audience research
- Positioning and differentiation
- Brand strategy
- Messaging and tone of voice
- Visual identity coordination
- Brand guideline foundation
- Principles for consistent communication
How the engagement works
We usually begin with research and an agreed direction, then move to guidelines and application. Visual system production may be done directly or with a design partner.
Who it suits
Suitable for new brands, companies seeking repositioning, and teams whose communication is split across inconsistent styles.
Frequently asked questions
Does branding mean only a logo?
No. A logo may be part of the work, but the centre is positioning and a communication system.
Can you work with an existing identity?
Yes. Often the need is to tighten messaging and application rather than redraw everything.
Related
Digital strategy and consultingContent and creative marketingSocial media marketing
SORTS
Let us discuss the next step for the business.
Positioning, communication direction, and identity coordination so the brand does not sound like the rest of the category.